Overview
Today, many people prefer a memory foam mattress for its pressure-relieving comfort, ability to conform and adapt to each person’s body, and outstanding motion isolation. Even so, traditional memory foam technology hasn’t changed much since it was invented more than 40 years ago. While it can provide great comfort to many, others find that memory foam mattresses can sleep too hot, sink in too deeply or make it hard to adjust sleep positions in the night. Isn’t it about time that someone reinvented memory foam?
About the iComfort® (click to watch video)
Introducing the new iComfort Sleep System by Serta, featuring our Cool Action™ Gel Memory Foam – the world’s first memory foam infused with the support and cooling touch of Serta’s MicroSupport™ gel. This revolutionary new memory foam is designed to deliver superior pressure relief and more targeted support while sleeping cooler than ordinary memory foam. Plus, it is antimicrobial and dust mite resistant to help protect your mattress from potential allergens.
What makes iComfort® technology better than ordinary memory foam?
Serta’s Cool Action Gel Memory Foam is designed to feel like traditional memory foam…only better! What makes our Cool Action material different is the MicroSupport gel, which is infused into premium memory foam to create an extremely comfortable, more supportive and cooler sleep surface.
Superior Pressure Relief
Too much pressure build up while you sleep can cause disruptive tossing and turning. Serta’s Cool Action™ material is uniquely designed to deliver lower average body pressure than other advanced comfort materials.
More Support Where You Need it Most
While ordinary memory foam can sink in too much and not support your entire body, Serta’s Cool Action™ Material contains millions of MicroSupport™ gel beads that work to provide extra support where your body needs it most.

Sleep Cooler
While ordinary memory foam can trap heat against the body, Serta’s Cool Action™ material combines an open cell structure and our MicroSupport™ gel to dramatically increase airflow and actually whisk heat away from the body.
Unchanging Comfort
An ordinary memory foam mattress can require a lengthy “break-in” period before it feels as soft and comfortable as it did in the showroom. Serta’s Cool Action™ material is engineered to deliver exceptional comfort from day one.
An iComfort® Sleep System Made for You
The iComfort® Sleep System offers a variety of options so you can find the level of comfort and support that is perfect for you. Choose from four different models with distinct feels ranging from cushion firm to luxuriously plush. Whether you choose the Serta Motion Perfect® adjustable foundation or the traditional StabL-Base® Foundation, your iComfort sleep system is beautifully finished with a modern and tailored look.
iComfort Standard Features
Cool Action™ Gel Memory Foam
Serta’s Cool Action Gel Memory Foam is the world’s first memory foam infused with the support and cooling touch of Serta’s MicroSupport™ gel. This revolutionary new memory foam is designed to deliver superior pressure relief and more targeted support while sleeping cooler than ordinary memory foam. In fact, it is up to 12 times more breathable than ordinary memory foam to help create a cooler and more comfortable sleep experience Plus, it is antimicrobial and dust mite resistant to help protect your mattress from potential allergens.
ComfortLast® Foam Core with Ultimate Edge® Support
This advanced foam support system is designed to help support your body throughout the night, promoting a more restful night’s sleep. Plus, Ultimate Edge Support strengthens the mattress edges, reducing that annoying edge “roll-off” so you have more room to stretch. Available in every iComfort Sleep System.
StabL-Base® Foundation
Serta’s StabL-Base® Foundation is specifically designed to enhance the performance and appearance of every iComfort Sleep System. It provides consistent support across the bottom of the mattress and helps to isolate the impact of your sleep partner’s movements. While many other memory foam systems use ordinary wood foundations that can break down over time, Serta’s StabL-Base foundation is made with extremely durable tempered steel and premium furniture-grade lumber.
iComfort Optional Features
KoolComfort™ Memory Foam
The unique open-cell structure of Serta’s exclusive and breakthrough KoolComfort Memory Foam makes it significantly more breathable than traditional memory foam, promoting a cooler sleep surface. Plus, KoolComfort Memory Foam works to relieve pressure points and help reduce the tossing and turning that can disrupt a peaceful sleep. Available in select iComfort Sleep Systems; see retailer for details.
Cool Reaction™ Slow Recovery Latex Foam
This naturally breathable foam responds instantly to comfort and support your body. Unlike other latex foams that can feel too “springy”, Cool Reaction is designed to recover more slowly like memory foam. Plus, latex is hypoallergenic and its natural properties help protect your mattress from dust mites. Available in select iComfort Sleep Systems; see retailer for details.
Individual Beds
iComfort® Sleep System by Serta® – Prodigy
Luxuriously comfortable yet extremely supportive, this bed is made for those who love to feel cradled and cushioned at the sleep surface. This is the only iComfort® bed to feature our Cool Reaction™ Slow Recovery Latex Foam, designed to complement the pressure-relieving comfort of our Cool Action™ Gel Memory Foam, The Prodigy offers the plushest feel of all the iComfort Sleep System models while still delivering the proper and targeted support your body needs.
Features
- Comfort Layer
- 2” KoolComfort™ Memory Foam
- 1” Serta® Comfort Foam
- 1” Cool Reaction™ Slow Recovery Latex Foam
- 2 ¾ Cool Action™ Gel Memory Foam
- Support Layer
- ComfortLast™ Foam Core with Ultimate Edge™ Support
iComfort® Sleep System by Serta® – Revolution
Supreme comfort meets advanced support with the Revolution bed. A layer of our KoolComfort™ Memory Foam works with the Cool Action™ Gel Memory Foam to gently conform to and contour your body at the sleep surface, helping to relieve pressure points while your body receives proper and targeted support.
Features
- Comfort Layer
- 2” KoolComfort™ Memory Foam
- 1” Serta® Comfort Foam
- 2 ¾ Cool Action™ Gel Memory Foam
- Support Layer
- ComfortLast™ Foam Core with Ultimate Edge™ Support
iComfort® Sleep System by Serta – Genius
The Genius bed offers the perfect balance of plush comfort and extra firm support. A 2” layer of Serta® Support Foam rests below our Cool Action™ Gel Memory Foam, creating a firmer feel at the sleep surface. This bed is ideal for those who want the benefits of memory foam, but prefer a firm mattress.
Features
- Comfort Layer
- 2 ¾ Cool Action™ Gel Memory Foam
- 2” Serta® Support Foam
- Support Layer
- ComfortLast™ Foam Core with Ultimate Edge Support
iComfort® Sleep System by Serta – Insight
Experience all the benefits of Serta’s Cool Action™ Gel Memory Foam with the Insight bed. This bed offers contouring, pressure-relieving comfort at the sleep surface while also supporting your body where it needs it most.
Features
- Comfort Layer
- 2 ¾ Cool Action™ Gel Memory Foam
- Support Layer
- ComfortLast™ Foam Core with Ultimate Edge™ Support


503-764-4215



